About Us

241 Clothing was founded by legendary professional snowboarder Mike Basich, a pioneer known for blending raw adventure with self-reliant living. After decades of shaping snowboarding culture; from dominating competitions worldwide to building his own off-grid mountain resort, Mike has created 241 as a way to bring that spirit into what we wear. 

Born from the backcountry and designed for life outside the lines, 241 Clothing reflects Mike's belief in functional design, sustainable living, and the freedom to roam. Every piece is inspired by real conditions and crafted with intention; whether you're chasing storms, building your own lines, or just getting lost in the woods. 

At its core, 241 is more than just a clothing company. It's a commitment to living fully, moving freely, and saying connected to the natural world.

241 is 100% Pure Experience.